Core Service 06
Branding &
Collateral
Design
Build a strong, recognizable brand identity that elevates your value and creates shareable moments.
What's included
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Visual identity system design and extension (Brand VI System)
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Logo design and brand guideline development
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In-store visual optimization (space & display)
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Marketing materials design (menus, posters, banners)
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Packaging and merchandise design (cups, stickers, takeout packaging)
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Brand visual consistency across online and offline channels
For Hong Kong Cafe, we developed a full merchandise line — tote bags, plush keychains, stickers, and collectible cards — transforming them from a restaurant into a lifestyle brand. The merchandise became a viral touchpoint and in-store revenue stream.
Good branding is the multiplier that makes every other service work harder. When your visual identity is cohesive and distinctive, every post, every event, and every customer photo becomes a brand asset.
Case Studies — Branding & Design
Restaurant · Los Angeles · Campaigns
Hong Kong Cafe — Brand Identity & Merch
Full VI system + branded merchandise line — tote bags, pineapple bun plush keychains, collectible sticker cards, and mahjong-themed accessories. HKC went from restaurant to lifestyle brand. Products sell out in-store and appear organically in customer content.